Distribution Industry Launches 'Sustainable' Social Contribution Activities with Future Generations

[Asia Economy Reporter Choi Saeng-hye] We live in an era where the theme is a 'society of coexistence.' Accordingly, not only is there a spread of positive influence throughout society, but companies are also increasingly practicing sharing by advocating Corporate Social Responsibility (CSR). In particular, more companies are delivering their values in various ways together with future generations, drawing attention.

According to the related industry on the 11th, bhc Chicken, a chicken franchise operating the 'Haebaragi Volunteer Group' composed of university students, is actively engaging in CSR.

bhc Chicken launched the 'Haebaragi Volunteer Group' in 2017 as part of its social contribution activities called ‘BSR (bhc+CSR).’ Each year, 10 members are selected for the Haebaragi Volunteer Group, which is then divided into two teams of five members each to carry out volunteer activities for one year until the end of the following year. The Haebaragi Volunteer Group plans and executes volunteer activities themselves, spending meaningful time extending warm hands to various social sectors in need, such as welfare centers, local children’s centers, jjokbangchon (small room villages), and nursing homes. For the 4th group, which started activities this year, they participated in meaningful volunteer work such as making and distributing cotton masks in consideration of the national crisis caused by the spread of COVID-19.

In addition, Daesang Cheongjeongwon has been operating a university student volunteer group since 2018 and recruited its 3rd group earlier this year. The ‘Cheongjeongwon University Student Volunteer Group’ participates in various social contribution activities of Daesang, including the ‘Youth’s Meal’ project supporting small restaurants near universities for 10 months from March, and ‘Happiness That Tastes Better When Shared,’ which involves making and distributing gift packages to neighbors in need at the end of the year.

GS Home Shopping has been operating the university student volunteer group ‘Real Love’ together with the international relief organization Food for the Hungry since 2010. Real Love meets children at local children’s centers nationwide and conducts self-planned play activities to foster the children’s creativity.

This content was produced with the assistance of AI translation services.