Due to COVID-19 Online School Opening... Surge in Interest for Samsung and LG Laptops

[Asia Economy Reporter Changhwan Lee] Interest in 'laptops' has surged as online school openings and learning have been implemented one after another due to the novel coronavirus infection (COVID-19).

On the 11th, the Global Big Data Research Institute (Director Dasom Kim) investigated the big data volume of laptops from LG Electronics and Samsung Electronics across 12 channels including news, communities, blogs, cafes, YouTube, Twitter, Instagram, Facebook, KakaoStory, Knowledge iN, companies/organizations, and government/public sectors.

The investigation period covered two intervals: January to March 2019 (Q1) and January to March 2020 (Q1).

The results showed that for both Samsung Electronics and LG Electronics, the volume of information related to the keyword 'laptop' in the first quarter of this year surged compared to the same period last year.

For Samsung Electronics, the information volume in Q1 this year was 127,848 cases, an increase of 108.18% compared to 61,411 cases last year.

LG Electronics jumped 161.85%, from 39,281 cases last year to 102,856 cases this year.

This sharp rise in interest in laptops appears to be influenced not only by online school openings but also by recent telecommuting video conferences conducted by companies, untact recruitment, and cyber lectures for university students.

An institute official forecasted, "Due to the prolonged COVID-19 situation, interest in IT devices including laptops is expected to increase further."

This content was produced with the assistance of AI translation services.