Dong Suh Foods Launches Limited-Edition "Maxim Coffee Mix Retro Edition" with Vintage Appeal

[Asia Economy, Choi Shin-hye] Dong Suh Foods announced on April 9 that it will be releasing the "Maxim Coffee Mix Retro Edition," a limited-edition product inspired by the vintage sensibilities of the 1980s and 1990s.

The Maxim Coffee Mix Retro Edition is a limited-edition product targeting the MZ Generation (Millennials + Generation Z), who find unique charm and interest in the distinctive "retro" feel of old products. The packaging features warm color tones and classic typography, incorporating past spelling conventions such as "Set-teu" and "Issseubnida" to further enhance the retro vibe.

The Maxim Coffee Mix Retro Edition comes in two sets: the Maxim Retro Edition Thermos Set and the Maxim Retro Edition Mug Set. Each package includes one box each of Maxim Original Coffee Mix, Maxim Mocha Gold Coffee Mix, and Maxim White Gold Coffee Mix (50 sticks each), all featuring retro-style designs. In addition, the sets include special goods for added fun, such as a red thermos-nicknamed "Mahobyung" and highly popular as a Maxim Coffee promotional item in the 1990s-and a large mug cup with an impressive Maxim logo.

The limited-edition Maxim Coffee Mix Retro Edition will be available for purchase nationwide at Emart, Emart Mall, and 11st starting April 16.

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