Bireddy Launches 'Super Mild Sun Primer' Exclusively for Men

[Asia Economy Reporter Yujin Cho] Amorepacific's Gen Z male makeup specialist brand BREADY announced on the 9th that it has launched the 'Super Mild Sun Primer for Heroes.'

This new product not only offers powerful UV protection but also functions as a primer that enhances makeup adhesion and durability.

Considering that men tend to avoid sunscreens with white cast and thick application, it was developed with a formulation that naturally evens out skin tone and applies smoothly.

With a gel texture like water essence, it provides ample moisture that feels like water bursting upon application and spreads without stickiness. It applies fresh and light but offers strong sun protection with the highest rating (SPF50+/ PA++++).

Additionally, the primer function smooths pores and skin texture, so when used before makeup, it increases durability and adhesion, allowing for long-lasting clean makeup.

All ingredients in the product are composed only of 'green' grade ingredients classified as the highest safety rating by the U.S. non-profit environmental organization EWG, and no fragrance was added. It is also formulated with ingredients that do not clog pores and has completed a non-comedogenic test proving it does not cause acne.

A BREADY representative said, "This new product was launched for customers who want to perfectly block UV rays that are fatal to skin aging or who find it difficult to maintain makeup due to sweat and oil caused by hot weather," adding, "As a daily sun care product made with mild ingredients, we expect sensitive skin customers who carefully check ingredients to be satisfied."

This content was produced with the assistance of AI translation services.