Fila Launches 'Love Yourself' Collection with BTS

[Asia Economy Reporter Yujin Cho] FILA announced on the 9th that it will launch the 'Love Yourself' collection in collaboration with global model BTS.

This collection utilizes various graphics and artwork elements featured in BTS's global hit music videos, combined with FILA's unique sensibility.

The collection consists of a total of 12 items including apparel, shoes, and accessories, featuring a dedicated icon that combines FILA's F logo with BTS's official logo throughout the collection.

FILA daily shoes such as the 'Wavelet', canvas shoes 'Festivo', and slides incorporate artwork from 'DNA' and 'IDOL'. In particular, the inside sole of the Festivo shoes features seven patterns borrowed from the outfits worn by BTS members in the 'IDOL' music video.

Apparel and accessories also vary, including short-sleeve T-shirts with patterns added to the FILA English linear logo or collaboration-exclusive icons taped on the sleeves, as well as tote bags and bucket bags inspired by graphic designs.

This collection is available on FILA's official online mall, Weverse Shop operated by Big Hit Entertainment's communication platform, and ABC Mart's online mall Art.com.

From the 10th to the 13th, for a total of four days, the collection can be purchased only through pre-orders on FILA's official online mall, Weverse Shop app, and Art.com. All purchasers will receive a gift reflecting the collection's product design. The products and gifts will be shipped to the designated delivery address upon pre-order in July.

This content was produced with the assistance of AI translation services.