Hyundai Card Provides Customized Consumption Consulting with AI... "First Collaboration in Korea with Persnetics"

<Hyundai Card Consumer Care> Launch of Buy Persnetics
AI Analysis of Customer Card Usage Patterns
Providing About 80 Types of Content

[Asia Economy Reporter Ki Ha-young] Hyundai Card has launched a service that analyzes customers' card usage characteristics using artificial intelligence (AI) to provide personalized consumption consulting.

On the 9th, Hyundai Card announced the official launch of 'Hyundai Card Consumption Care by Personetics' in partnership with Israeli fintech company Personetics. This is the first collaboration case in Korea with Personetics.

Personetics is a digital company that provides personalized marketing solutions based on its self-developed AI analysis engine. It counts global financial institutions such as Chase Bank and Wells Fargo, two of the four major commercial banks in the United States, among its clients, and approximately 65 million individual customers use Personetics' services.

This service, provided through the Hyundai Card application, uses an AI engine to analyze Hyundai Card members' card usage characteristics in real time and delivers useful personalized information to each member. The content provided to members includes over 80 types, such as 'Smart Spending Analysis,' 'Anomalous Spending Detection,' and 'Customer Care Messages.'

The Smart Spending Analysis content provides information analyzing each member's spending characteristics and predicts future expenditures. It analyzes members' spending patterns in major categories such as transportation, dining, and culture, and organizes regular payment details at a glance, notifying members when payment is due.

The Anomalous Spending Detection alert service detects changes in members' consumption patterns and notifies customers immediately so they can verify and take appropriate action. For example, if the same amount is charged multiple times at the same merchant at the same time or if a monthly fixed expense like a mobile phone bill suddenly increases sharply, the app immediately notifies the user.

Customer Care Messages analyze spending characteristics closely related to members' key lifestyles, providing content that helps customers use their cards more effectively in daily life. For instance, it notifies members when it is time to get a haircut by analyzing the payment cycle at hair salons.

Hyundai Card delivers this information with intuitive yet unobtrusive wording, various images, and infographics. Additionally, it plans to continuously improve the usefulness of the information provided to customers through machine learning based on customer ratings.

A Hyundai Card representative said, "Through collaboration with Personetics, we have introduced a new digital service that helps customers use their cards more rationally. Going forward, we will present faster and more impactful digital services through open innovation collaborations with more domestic and international fintech companies."

This content was produced with the assistance of AI translation services.