Samsung C&T Fashion Division Proposes 'Clean Fashion' Denim Targeting MZ Generation

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division proposes denim items with more diverse colors, materials, and fits to Millennials and Generation Z.

8Seconds presented a chic denim setup look this spring. For women, a soft beige denim trucker jacket was paired with a mini skirt featuring a cut hem, creating a more lively feel. For men, a blue denim trucker jacket with natural washing was matched with denim pants, evoking a retro vibe.

Additionally, items such as a mid-length denim skirt with a slit (a narrow and long opening) for an edgy look, a denim jacket with volume sleeves for a lovely atmosphere, a raw denim setup incorporating utility elements, and dark-washed one-pleat wide denim pants were also released.

Kooho Plus introduced charming denim items in fresh colors. The mid-length denim skirt and wide-fit denim pants were offered in bright pink. The denim skirt features a high-waist silhouette that makes the legs look longer, with a unique asymmetrical hem and diagonal pocket details. The wide denim pants are Kooho Plus’s signature and best-selling item, with the pink color being released for the first time.

A white cropped denim jacket was also launched. It features a slightly relaxed silhouette with outer pocket details, creating a stylish casual look.

MBIO offers solutions for men searching for the perfect jeans fit. MBIO has researched and developed the silhouette best suited to the body shape of Korean men, earning a reputation as a pants specialist, especially popular for its pants products.

This season, in addition to the existing tapered fit, MBIO introduced basic fit and wide fit denim pants. The tapered fit offers a relaxed silhouette comfortable even for those with thick thighs, while the basic fit has a slim thigh line that fits the body well. The wide fit was applied to cream-colored denim pants, released as a setup with a denim jacket of the same color, creating a more trendy atmosphere.

Song Kyung-sun, head of the 8Seconds Product Team 1, said, “Denim, loved every season, is an endlessly versatile item that can be styled diversely by changing washing, color, and fit,” adding, “This spring, try denim-on-denim setups with retro sensibility or denim truckers and skirts in soft colors.”

Denim fashion proposed by Samsung C&T Fashion Division can be found at the integrated online mall SSF Shop.

This content was produced with the assistance of AI translation services.