Prospecs, New Advertising Campaign Unveiled
[Asia Economy Reporter Yujin Cho] Domestic sports brand Prospecs unveiled its new advertising campaign on the 9th of this year.
Produced in two parts centered around the main message "I hope it goes well, Korea Original." The teaser video released on the 1st restored the Prospecs boxing shoes worn by Kim Kwang-sun, the boxing gold medalist at the 1988 Seoul Olympics.
The main video released the day before featured Kim Kwang-sun, the 1988 Seoul Olympics boxing gold medalist who currently runs a boxing gym, appearing in person and working alongside brand model actor Sung Hoon.
This new advertising campaign is the first conducted after integrating the original ‘F’ shaped logo used at the brand’s launch in 1981 as the brand logo, aiming to convey the history and identity unique to Prospecs, Korea’s original sports brand.
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A Prospecs representative stated, “Through the new advertising campaign, Prospecs wants to deliver a message of encouragement to all ‘Korea Originals’ who are living through difficult times,” adding, “We will continue to strive to uphold our pride as Korea’s representative sports brand.”
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