In the 'Untact' Era, Surge in Non-Face-to-Face New Account Openings... 'Samsung Electronics' as the First Purchase

Shinhan Investment Corp Big Data Center Analyzes Non-Face-to-Face New Account Openings
2030 Generation Accounts for 60%... "Viewing Volatile Stock Market as Investment Opportunity"

[Asia Economy Reporter Minwoo Lee] Shinhan Financial Investment's number of new non-face-to-face account openings in the first quarter of this year increased more than threefold compared to the same period last year. This appears to be due to the combined effects of 'social distancing' measures amid the novel coronavirus disease (COVID-19) and an unprecedented stock investment boom. Among those who opened new accounts, 60% were in their 20s and 30s, and 33% of them chose Samsung Electronics as their first purchase stock.

Shinhan Financial Investment announced the analysis results of non-face-to-face account opening customers on the 8th. According to the analysis, the number of non-face-to-face account openings in the first quarter of this year increased 3.2 times compared to the first quarter of last year. The trend showed a continuous increase over time. The number of account openings in March was 3.5 times higher than in January.

Among customers who opened accounts non-face-to-face, those in their 20s and 30s were the most numerous, accounting for 32% and 28%, respectively. Those in their 40s accounted for 22%, and those in their 50s accounted for 11%. In most age groups, the number of non-face-to-face account openings increased about threefold compared to the same period last year.

The average purchase amount after opening an account was 29.81 million KRW. Customers in their 60s had the highest average purchase amount at 53.65 million KRW, followed by those in their 50s with 45.44 million KRW, 40s with 40.90 million KRW, 30s with 29.92 million KRW, and 20s with 18.38 million KRW. Customers who purchased stocks with amounts under 5 million KRW accounted for the largest share at 62%. Customers who bought stocks worth between 10 million and 50 million KRW accounted for 18%, and those who purchased between 5 million and 10 million KRW accounted for 11.38%. Those who purchased stocks worth over 100 million KRW also accounted for 5%.

Across all age groups, Samsung Electronics was chosen as the first purchase stock. One out of three non-face-to-face account opening customers (32.6%) bought Samsung Electronics (including preferred shares). Other stocks with concentrated purchase amounts included KODEX 200 Futures Inverse 2X, Seegene, KODEX Leverage, and Samsung Electronics preferred shares. It is analyzed that investors are responding diversely with blue-chip stocks, exchange-traded funds (ETFs), and COVID-19 related stocks amid extreme volatility.

Jae-gu Park, Head of the Big Data Center at Shinhan Financial Investment, said, "Investors who have directly experienced or learned from market situations during the financial crisis are viewing increased market volatility as an investment opportunity," adding, "We provide advanced investment information and stable services, such as transaction type and stock analysis using big data, to enable investors to trade conveniently."

This content was produced with the assistance of AI translation services.