Coway Water Purifier Selected as One of Korea's Top 100 Brands in Q1

[Asia Economy Reporter Moon Hyewon] Coway announced on the 7th that its "Coway Water Purifier" was selected as one of Korea's Top 100 Brands for the first quarter of this year by Brandstock, a brand value evaluation company.

Korea's Top 100 Brands is the only domestic brand value evaluation certification system that selects and announces the top 100 brands with high BSTI (BrandStock Top Index) scores.

BSTI is a brand value evaluation model that combines the Brand Stock Index (70%), formed through simulated stock trading on the Brandstock Stock Exchange for about 1,000 representative brands across more than 230 categories, and the regular consumer survey index (30%). The perfect score is 1,000 points.

In this survey, Coway Water Purifier scored a total of 856 points out of 1,000 on the BSTI, ranking 33rd. This is an 8-rank rise compared to last year. The Brand Stock Index scored 619 points out of 700, and the Consumer Survey Index scored 237 points out of 300.

Hwang Sunmok, head of Coway Water Care Team, said, "Since its founding in 1989, Coway has maintained an unshakable No. 1 position in the water purifier industry with an overwhelming market share for over 30 years," adding, "Going forward, Coway plans to grow into a global water company representing the world beyond Korea by securing water leadership based on continuous research and development by professional personnel."

This content was produced with the assistance of AI translation services.