KB Kookmin Card Provides Big Data Free of Charge to Local Governments... "Reflecting COVID-19 Policies"

Free Provision of Regional and Industry-Specific Card Big Data to Local Governments Nationwide

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 6th that it is providing card sales big data free of charge to local governments nationwide. This is to assist in analyzing the regional economic impact related to the novel coronavirus infection (COVID-19) and establishing policy measures.

Since last March, KB Kookmin Card has sequentially delivered data containing big data analysis results on ▲'weekly card sales analysis' based on approval data ▲'card sales analysis by merchant industry' focusing on daily life-related sectors ▲'card usage patterns according to demographic characteristics' such as gender and age group to 17 metropolitan cities and provinces including Seoul and Daegu, as well as other local governments nationwide.

In the future, additional analysis result data will be provided upon individual consultation in response to local governments' specific big data requests.

A KB Kookmin Card official stated, "We decided to provide big data analysis materials free of charge to help local governments analyze the regional economic impact of COVID-19 from various angles and establish policies for overcoming the crisis, such as support measures for small business owners," adding, "We plan to continue presenting ways to contribute to solving various social issues, including COVID-19, by utilizing the capabilities and infrastructure possessed by KB Kookmin Card."

This content was produced with the assistance of AI translation services.