Samsung Electronics Takes Environmental Protection Initiative Through TV Packaging Upcycling

Samsung Electronics Lifestyle TV Eco Package

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 6th that it will newly introduce an ‘Eco package’ incorporating the concept of up-cycling into the packaging materials of its lifestyle TVs ‘The Frame’, ‘The Serif’, and ‘The Sero’.

Up-cycling refers to products that enhance value by adding design or usability to recycled materials, establishing itself as a new culture beyond environmental protection.

Starting this month, Samsung Electronics has completely redesigned the packaging of lifestyle TVs shipped worldwide by applying a dot design on each side of the cardboard packaging box and making it easy for consumers to cut and assemble into desired shapes.

Additionally, through a QR code printed on the top of the packaging box, manuals are provided for making various items such as pet supplies and small furniture, enabling consumers to easily access production information.

This Eco package was recognized for its value to consumers at CES 2020 and received the ‘CES Innovation Award’.

According to a consumer survey conducted by Samsung Electronics, a significant number of consumers who purchased The Serif place separate furniture near the TV to store peripherals such as remote controls. By utilizing this packaging material, consumers can directly create remote control holders or magazine racks.

TV packaging typically uses thick cardboard to protect the product, and domestic paper waste including cardboard is estimated at about 5,000 tons daily and approximately 2 million tons annually (based on the 2017 Ministry of Environment announcement).

Samsung Electronics expects that by applying the up-cyclable Eco package to TVs, it will effectively reduce paper waste and contribute to environmental protection.

Meanwhile, Samsung Electronics is collaborating with the UK lifestyle media ‘Dezeen’ to hold an ‘Eco Package Design Contest’. The contest runs from today until the 29th of next month and is open to anyone worldwide. Samsung Electronics plans to select original and practical works among the submissions and hold an awards ceremony around September.

Detailed information about the Eco Package Design Contest can be found on the Dezeen website and Samsung TV’s Instagram account.

Cheon Gang-wook, Vice President of Samsung Electronics’ Visual Display Business Division, said, “Millennials and Generation Z tend to decide purchases based on how well each brand aligns with their values and lifestyles. Samsung TV’s new Eco package will provide a new experience for environmentally conscious young generations to express their values.”

This content was produced with the assistance of AI translation services.