"Get a USIM and Receive Punggi Ginseng Delivery" LG Hello's 'Gyeongbuk Farmers' Support Campaign

[Asia Economy Reporter Koo Chae-eun] LG HelloVision is launching the ‘Gyeongbuk Farm Support Campaign.’ For 10 days starting today, all customers who subscribe to a USIM plan on the Hello Mobile Direct Mall will receive a direct delivery of ‘Premium Punggi Ginseng’ grown in Yeongju City, Gyeongbuk.

On the 6th, LG HelloVision announced that as a region-based business operator, it has partnered with Yeongju City to support Gyeongbuk farms in overcoming the COVID-19 crisis. As the COVID-19 pandemic prolongs, consumption of ginseng products, which are good for boosting immunity, has increased. However, sales of ‘Punggi Ginseng’ have recently plummeted because its cultivation area is located in Gyeongbuk.

An official from Yeongju City, Gyeongbuk, said, “We are grateful for the meaningful campaign proposed to support Gyeongbuk farms deeply affected by COVID-19. The support from LG HelloVision and its customers will warm the hearts of farmers who have been frozen and greatly help farm livelihoods.”

This campaign is a one-to-one matching sharing campaign completed through customers’ ‘good consumption.’ For example, when a customer subscribes to a USIM plan, Hello Mobile purchases a set of ‘fresh ginseng’ harvested from the production area and delivers it directly to the customer. For customers wishing to make additional purchases, up to a 20% discount coupon is also provided on the ‘Gyeongbuk Farm Support’ page for the Punggi Ginseng Agricultural Cooperative online mall.

Woo Sang-young, Head of LG HelloVision Mobile Business Group, said, “We prepared this campaign to revitalize the local economy and consumer sentiment weakened by COVID-19,” and added, “We will continue community support projects based on customer participation and affection.”

This content was produced with the assistance of AI translation services.