Acuon Changes CI... "Pursuing Digital Financial Innovation"

[Asia Economy Reporter Kim Min-young] Acuon, which has Acuon Capital and Acuon Savings Bank as affiliates, announced on the 2nd that it has changed its CI.

The new CI features a symbol logo. The company explained that this logo was designed so that customers can more intuitively recognize the letter ‘a,’ which represents Acuon's English name. The logo also embodies the corporate philosophy of continuously pursuing the industry's best digital financial innovation. Additionally, the company name in both Korean and English used in the CI is clearly identifiable in digital environments such as mobile applications (apps) and online partnership channels.

The new CI will be commonly applied to Acuon Capital and Acuon Savings Bank. The CI will be primarily applied in digital environments such as websites, apps, and partnership channels. The replacement of CI in offline settings, including document formats for employees and customers and signboards at each branch, is expected to be completed in the second half of this year.

Acuon Capital officials stated, "Through strengthening brand identity with the new CI, we will become a more friendly and trusted financial company for our customers."

This content was produced with the assistance of AI translation services.