Tmon Achieves Monthly Profit Turnaround for the First Time in 10 Years
Lee Jin-won CEO "Goal is to achieve 10 billion KRW monthly profit"
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 2nd that it achieved a monthly surplus of 160 million KRW after compiling the March performance results. TMON explained that this March surplus was not a one-time event created by temporarily reducing costs, but a result of performance improvement designed to be sustainable over future quarters and years. In fact, TMON's losses have rapidly improved since the fourth quarter of last year. This trend continues this year, and TMON expects to achieve not only quarterly surpluses in the second and third quarters but also an annual surplus. Based on this, preparations for an initial public offering (IPO) aiming for listing in 2021 have also begun.
TMON explained that the core of profitability improvement is building a time-commerce platform where sellers, consumers, and TMON all become winners. They provide partners with differentiated value such as explosive sales volume and strong promotional effects in a short period, while consumers can purchase special deal products with discounts greater than the lowest online prices, enabling an automatic virtuous cycle without excessive cost input.
The number of customers purchasing for two consecutive months increased by 44% compared to the previous year, and customers buying the representative special deal 'TMON Black Deal' showed frequent repeat purchases, averaging once every three days. Partner indicators also strengthened significantly. The average sales of the top 100 partners who conducted deals on TMON in January and February this year rose about 20% compared to the same period last year, and even when expanded to the top 10,000 partners by sales, the average sales increased by 23%. Consequently, the number of partners participating in TMON increased by 46%.
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To commemorate this return to profitability, TMON promised overseas travel rewards to all employees. Additionally, they plan to continuously add various policies to increase satisfaction among partners and consumers and focus on securing a virtuous financial structure to further solidify the foundation for profitability enhancement. Lee Jin-won, CEO of TMON, said, "As we have fully launched TMON's unique time-commerce and worked to improve the business structure, the number of partners with good products has increased, and more customers are visiting, enabling us to achieve the industry's first return to profitability in March. We will continue to strengthen the structure so that this return to profitability is not a one-time event but can expand quarterly or annually, and we will do our best to become a company that can sustain a monthly surplus of 10 billion KRW."
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