Lotte Home Shopping, Up to 50% Shocking Sale on New 'Fashion, Food, and Interior' Products

[Asia Economy Reporter Cha Min-young] Lotte Homeshopping announced on the 2nd that from the 3rd to the 12th of this month, it will hold the ‘Shocking Price, Warehouse Grand Opening’ event across all channels including TV, T-commerce, and online, offering popular fashion and accessory brands at discounts of up to 50%.

On TV broadcasts, starting from 3:40 PM on the 3rd of this month for 180 minutes, spring new products from its own brands ‘LBL’ and ‘Aizel’ will be offered at prices discounted by up to 29%. The ‘Fox Leather Jacket’ and ‘Cotton Silk Knit’ from ‘LBL’, which sold over 8,500 sets during the launch broadcast in February, will be sold at reduced prices for the first time, and ‘Aizel’s ‘Stripe Suit Set’ will also be showcased. The ‘Trench Coat’, considered a representative product of this year from the New York designer brand ‘Derek Lam’, will be sold at a 37% discount. On the 6th, four products from ‘Laurel’, modeled by actress Han Go-eun, will be sold at discounts of up to 40%, and on the following day, the 7th, new products from the 7-year-old exclusive brand ‘Georges Rech’ will be sold at a 50% discount. Department store brand products such as ‘Geiger’ and ‘Anibeeff’ will also be sold at discounted prices through T-commerce.

At Lotte iMall, various special exhibitions targeting homebodies will be operated, including food and interior products. Due to increased food consumption, the ‘Untact Food Market’, which offers about 150 types of processed foods, fresh foods, and agricultural, livestock, and marine products at discounted prices, will run until the 8th of this month. Popular brand foods such as ‘Bibigo’, ‘Dongteuneun Nongga’, and ‘Kim Na-woon’s The Kitchen’ have been gathered separately. From the 13th of this month, for one week, the ‘Home Ludens Shop’ will also be held, offering hobby-related products such as home cafe supplies and premium audio electronics, as well as home fitness and interior products at reasonable prices and configurations.

Kim Jong-young, head of marketing at Lotte Homeshopping, said, “Due to the prolonged COVID-19 pandemic causing economic downturns and difficulties for our partner companies, we are conducting a large-scale discount event across all channels to help them clear inventory and provide customers with opportunities for budget-friendly shopping. We hope that the various special exhibitions reflecting customer needs will help revive the subdued consumer sentiment even a little.”

This content was produced with the assistance of AI translation services.