Unfading 'Pengsoo Fever'... GS25's Collaboration Products with Pengsoo Achieve Record-Breaking Sales Volume

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 2nd that the cumulative sales of the four types of Pengsoo Fresh Food surpassed 500,000 units just four days after their release.

On the 27th of last month, GS25 introduced four Pengsoo collaboration products: Tuna Mayo Rice Bowl, Pengsoo The Bigger Sweet Corn Tuna Mayo, Pengsoo Half & Half Gimbap, and Pengsoo Peng Morning Tuna Sandwich.

These products received over 200,000 orders on the first day of release, and from the 28th to the 31st, they showed a high sales rate reaching 90%, surpassing 500,000 units in cumulative sales within just four days. This is the largest order volume among newly launched fresh foods in the past year.

Sales of umbrellas collaborated with Pengsoo also increased explosively. Despite no rain from the 28th to the 31st of last month, the Pengsoo Vinyl Long Umbrella released by GS25 recorded sales more than 30 times higher than usual umbrella sales.

During the same period, socks also benefited from the Pengsoo effect. Sales of four types of socks?Pengsoo Street Socks (two types for men and women) and Pengsoo Dandy Socks (two types for men and women)?increased by 250% compared to the sales of regular socks during the same period last year.

GS25 expects the Pengsoo craze to continue into April. Starting from the 3rd, GS25 will sequentially release Pengsoo Half & Half Fried Rice, Pengsoo The Bigger Fire (火) Ddakji Rice Ball, Pengsoo Trainee Pengsoo Sandwich, and Pengsoo Gimbap Party as Pengsoo fresh foods.

Following the four previously released fresh food items, lunch boxes will include 10 types of large Pengsoo Ttibutti Bu seals, and container gimbap and sandwiches will randomly include over 40 types of small Pengsoo Ttibutti Bu seals, which is expected to further increase the collecting desire of Peng Club fans.

Meanwhile, a Pengsoo prize event is also underway through GS25’s exclusive application, My Own Refrigerator. Users who join the My Own Refrigerator app, purchase Pengsoo event products, and accumulate GS&POINTs will earn stamps, which can be exchanged for Pengsoo Swag Mugs and Pengsoo Study Hard Mugs as prizes.

A GS25 representative said, “The products collaborated with Pengsoo have received explosive responses beyond customer expectations, setting unprecedented records one after another. GS25 will do its best to continuously present differentiated products and customer-centered events to provide customers with value beyond products and high satisfaction.”

This content was produced with the assistance of AI translation services.