Beanpole Accessories Unveils 'Independently Developed Fabric' Hertz Bag

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's Beanpole Accessories announced on the 2nd that it has launched the first new product of this spring/summer season, "Hertz," which features radio as its motif, following a brand renewal last year.

Beanpole Accessories plans to continue public relations in the form of radio broadcasts to communicate various news each season, not only by releasing new products but also by using radio, the only media in the 60s and 70s, as its concept.

The frequency was set at 89.3MHz, inspired by Beanpole's launch date, March 11, 1989. The "Hertz Bag," which uses a new brand logo inspired by Hertz, emphasizes a sophisticated and stylish design by combining Beanpole's new English logo with the consonants 'ㅂ' and 'ㅍ'.

Beanpole Accessories enhanced its casual sensibility by using a 100% polyester fabric material developed independently. Compared to cotton canvas bags, it is more resistant to stains and durable, making it easy to maintain. The bag's shape is prevented from deforming or collapsing by applying a sturdy form and luxurious finishing techniques.

The Hertz Bag consists of a classic vertical tote, a horizontal tote for customers who want a casual feel and perfect closing, and a vertical tote small that fits the mini bag trend. It is available in navy, ivory, and orange colors, with prices ranging from 199,000 KRW to 239,000 KRW.

Lee Sang-woo, team leader of Beanpole Accessories, said, "By combining the newly introduced brand logo with our self-developed fabric material, this product is suitable for anyone to carry anytime and anywhere regardless of age," adding, "We will continue to engage in diverse communication with our customers."

This content was produced with the assistance of AI translation services.