Ha Hyun-hoe "COVID-19-induced slump, telecommunications not an exception... Crisis must be turned into opportunity"

Customer Complaints About 'Using LTE Because 5G Doesn't Work' Need Improvement
One Year Since Commercialization, Must Expand Into Global Markets
Overcoming COVID-19 Crisis by Reorganizing Company-Wide Efforts

[Asia Economy Reporter Koo Chae-eun] Ha Hyun-hoe, Vice Chairman of LG Uplus (pictured), said on the 2nd, "It is time to reorganize our forces company-wide and turn the (COVID-19) crisis into an opportunity," adding, "We must expand into the global market based on 5G." Although it has been one year since commercialization, customers still complain that "5G does not work well, so they use LTE," and he added, "We must definitely remember this and work to improve it."

On the 2nd, Vice Chairman Ha sent an internal message to employees on the occasion of the '1st anniversary of 5G commercialization,' stating, "It is time to proactively respond to the newly changing customer lifestyles and work styles due to (COVID-19) by establishing new products and services and the underlying systems that support them."

Vice Chairman Ha said that the telecommunications industry is no exception to the economic crisis caused by COVID-19. He diagnosed, "The economy is stagnating due to the novel coronavirus infection (COVID-19), affecting all domestic industries, including our business. While we should further widen the gap with competitors and actively expand our global influence based on the 5G achievements we have built, the current situation is not that easy."

Vice Chairman Ha said, "Now is the time to reorganize our forces company-wide and turn the crisis into an opportunity," adding, "We must check whether the current planned tasks in all areas such as service, marketing, sales, quality, and network management can produce proper results and promptly prepare countermeasures."

He evaluated LG Uplus's 1-year achievements in 5G commercialization positively. Vice Chairman Ha said, "Through meticulous preparation and dedicated efforts over the past year, we have made customers recognize that 'LG Uplus 5G service is definitely different.'" He explained that the number of mobile subscribers surpassed 15 million (as of February), and for the first time among telecom companies, they achieved exporting 5G services and solutions to major telecom companies in China, Japan, and Hong Kong.

He also mentioned making this year the first year of full-scale global 5G expansion. He said, "After seeing the reactions of more than 30 major telecom officials who visited LG Uplus last year and experienced the U+5G service, I was confident that '2020 can be the year our technology and services make a full-scale entry into the global market,'" adding, "Let's raise the level of 5G services, where Uplus has strengths, and enter the global market."

He also urged employees to return to their 'original intention.' He said, "Let's return to the mindset we had when we started 5G commercialization a year ago and renew our determination," and urged, "We must definitely remember and improve the customers' bitter complaints such as 'the fees are expensive,' 'there is no worthwhile content,' and '5G does not work well, so I switch to LTE.'"

This content was produced with the assistance of AI translation services.