Samsung C&T's 'Raemian' Ranked No.1 Apartment Brand Power This Year... 19 Consecutive Years

[Asia Economy Reporter Moon Jiwon] Samsung C&T Corporation's construction division apartment brand 'Raemian' has maintained the number one position in the apartment category for 19 consecutive years in the '2020 Korea Industry Brand Power (K-BPI)' survey conducted by the Korea Management Association Consulting.

Raemian was also named a 'K-BPI Golden Brand,' awarded to companies that have held the number one spot in their industry for 10 consecutive years.

On the 1st, Samsung C&T stated, "Raemian is recognized as the top residential brand, having won first place for 19 consecutive years in Korea Industry Brand Power, 22 consecutive years in National Customer Satisfaction Index (NCSI), 17 consecutive years in National Brand Competitiveness Index (NBCI), and 5 consecutive years in Korea Service Quality Index (KS-SQI)."

According to Samsung C&T, Raemian has attracted attention through innovative product development and leading residential services since launching the brand in 2000 based on the brand philosophy of Pride.

They introduced the 'Wearable One Pass,' a wrist-worn apartment access system, and last year developed the 'Raemian IoT Platform,' combining Internet of Things technology with residential systems to enhance residents' living convenience.

Last year, they held real estate forums such as 'Raemian Class' at the Raemian Gallery brand promotion center, and in Busan, they conducted the public service activity 'Raemian Plogging Day,' where participants jog while picking up trash.

Samsung C&T also operates quality support programs such as 'Pre-move-in Inspection,' which supports unit finishing management five months before move-in and conducts self-inspections of the interior construction status and quality from the customer's perspective.

This year, Raemian is pursuing orders for projects with excellent locations such as Shinpangpo 15th Complex and Banpo Jugong 1st Complex 3rd District in Seoul.

Samsung C&T emphasized, "Reflecting the trend of seeking flexible consumption and convenience, we will provide various services that can be enjoyed within units and complexes," and added, "We plan to implement technologies and performance for a pleasant residential environment, reflecting high interest in the environment."

This content was produced with the assistance of AI translation services.