Jeju Samdasoo's New Face IU "Volcanic Scoria, What’s Your Relationship with Samdasoo?"

[Asia Economy Reporter Lee Seon-ae] Jeju Samdasoo unveiled its first advertising campaign featuring singer and actress IU on the 1st.

Jeju Samdasoo attracted attention by presenting its first advertising campaign through TV and the brand's social network services (SNS). Consisting of two versions, the Stone Wall edition and the Forest Path edition, this campaign features the new brand model IU explaining the relationship between volcanic scoria and Jeju Samdasoo.

Volcanic scoria is a unique resource of Jeju that plays a vital role as a natural filter in the process of making Samdasoo. Through an advertising campaign centered on volcanic scoria, Jeju Samdasoo plans to promote its differentiated purity.

In the Stone Wall edition, IU playfully hides behind a stone wall on Jeju Island, avoiding the camera. Then, gazing at a tower made of Jeju volcanic scoria?one of the secrets behind Jeju Samdasoo’s quality?IU asks, "Volcanic scoria, what kind of relationship do you have with Samdasoo?" and introduces the connection between volcanic scoria and Jeju Samdasoo, as well as the quality of Jeju Samdasoo.

In the newly released Forest Path edition, IU appears strolling through the forest, showcasing freshness. Holding volcanic scoria in her hand, IU asks, "Volcanic scoria, what kind of relationship do you have with Samdasoo?" before holding Samdasoo with both hands and smiling brightly.

This advertisement marks IU’s first collaboration since being selected as the brand model for Jeju Samdasoo. Earlier, when the teaser was released, it received praise for how IU’s clear and lively image harmonized well with Jeju Samdasoo’s image, which contains natural minerals and vitality filtered by Jeju volcanic scoria, sparking interest among netizens.

A representative from Jeju Samdasoo said, “IU’s fresh and lively charm blends with Jeju’s nature, capturing a uniquely vibrant atmosphere in this advertising campaign,” and added, “We expect to inform more people about the ‘natural filter’ volcanic scoria and the purity of Jeju Samdasoo through IU, who is loved by various age groups.”

This content was produced with the assistance of AI translation services.