Juicy Couture Athleisure Line Debuts on 'Labang' Live Broadcast

[Asia Economy Reporter Yujin Cho] As live broadcasts selling products, known as ‘Labang,’ rapidly emerge as a new shopping channel, fashion companies are expanding their sales areas through Labang.

Shinsegae International and Shinsegae Tomboy are partnering with ‘Jam Live,’ a live commerce channel operated by Naver, to launch sales of their fashion brands this month.

Jam Live Commerce is a leading live shopping channel in Korea that resolves product inquiries through real-time chat, gaining strong popularity among younger generations.

Shinsegae International planned the Labang with Jam Live to secure a sales channel that can broaden contact points with the MZ generation, in addition to department stores and online malls.

At 9:30 PM tonight, the unisex ‘Love Collection,’ a hit product from ‘Komodo,’ will be sold at up to 50% discounted prices. The Love T-shirts are usually non-sale items but will be offered at special prices during the Labang.

This season’s new Love print features clean symbol-shaped embroidery on sweatshirts, diagonal big Love print short-sleeve T-shirts, and Love embroidered Oxford shirts. Available in various sizes and colors, they are ideal for creating couple looks and family looks for both men and women.

At 9:30 PM on the 15th, the American premium fashion brand ‘Juicy Couture’ will showcase its athleisure line. Customers can find the brand’s signature products such as track suits, versatile leggings suitable for workouts or daily wear, and slogan T-shirts in refreshing colors.

The track suits, sold as sets of tops and bottoms, use the brand’s distinctive velvet material as well as terry (towel) fabric suitable for summer, featuring sophisticated color combinations like black, ivory, and navy.

To commemorate the first live broadcast, customers who purchase products or sign up for notifications will receive specially made Komodo Love mugs, phone charms, Juicy Couture eco bags, and mesh bags.

A Shinsegae International official said, “Since online shopping channels are evolving to suit the MZ generation, who actively express their opinions beyond simply purchasing products, we plan to attempt expanding sales through various channels in the future.”

This content was produced with the assistance of AI translation services.