Maeil Dairies to Host 'Online Absolute Mom School' for Expectant Mothers

[Asia Economy Reporter Lee Seon-ae] Maeil Dairies will hold the industry's first 'Online Moms School' through an Instagram live broadcast at 10:30 AM on the 8th.

Maeil Dairies opened the industry's first 'Expectant Mothers' Class' in 1975 to provide parenting education lectures. Since then, for 45 years, it has supported parenting education by holding the 'Absolute Moms School' more than 200 times annually nationwide for parents.

This 'Online Absolute Moms School' is specially conducted via 'Instagram Live Broadcast' for customers who find it difficult to go out due to the novel coronavirus infection (COVID-19). Under the theme of 'Medical knowledge expectant and new mothers should know,' Dr. Lee Kyung-ah, an obstetrics and gynecology specialist at Ewha Womans University Seoul Hospital, will give a lecture.

The online Moms School collects advance questions from expectant mothers through the Absolute Instagram account and proceeds based on those questions. Customers who did not submit questions in advance can also participate in real-time during the live broadcast. Viewers can freely ask questions during the broadcast, and the specialist answers them. 'Instagram Live' allows two-way communication, enabling questions and answers even during the broadcast.

Viewers whose questions are selected will receive gifticons exchangeable for Maeil Dairies products such as Barista Rules and Cafe Latte. Additionally, customers who submit advance questions will be entered into a draw to win a 10,000 KRW consultation gift certificate.

The advance application period is until the 6th, and a separate prize draw will be held for customers who apply before viewing. Prizes include essential childcare items such as bottle sterilizers, breast pumps, and formula kettles. The draw will take place during the live broadcast, and after confirming the winners, they must capture the advance application screen and send a DM to the Absolute account to receive the prize by courier.

Meanwhile, Maeil Dairies has been selected as the first company for the Population Health and Welfare Association's 'Pregnant Women Consideration Culture Promotion' and is carrying out various social activities to encourage childbirth and support childcare. In addition to the Expectant Mothers' Class (now Absolute Moms School) operated since 1975, it continuously conducts childcare support activities such as the Maeil Asia Breast Milk Research Institute's 'Breast Milk Nutrition Analysis Service,' 'Baby Stool Analysis Service,' and 'Full Moon Trip Gifted by Expectant Fathers,' as well as formula production and sponsorship activities for children with congenital metabolic disorders.

This content was produced with the assistance of AI translation services.