For Skin Tired from Harmful Environments... Hera Youth Activating Cell Serum

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera announced on the 1st the launch of its urban anti-aging product, Hera Youth Activating Cell Serum, containing an innovative skin aging relief ingredient.

This serum was developed to address the skin concerns of urban women caused by external harmful environments and to solve various skin aging issues experienced in daily life.

It contains pyruvate, an anti-aging efficacy ingredient identified by Amorepacific Technical Research Institute. Pyruvate, a component of cell culture fluid, is a much smaller particle than glucose, the primary energy source, and acts directly on tired skin to help prevent the accumulation of skin stress caused by harmful environments.

Human application tests showed improvements in early signs of aging such as skin barrier, radiance, elasticity, and transparency in just one day. Additionally, it contains Hera brand's signature ingredients, Abcell™ and Cell-Bio Fluid Sync™, which help nourish the skin, and applies formulation technology that allows the serum to absorb gently into the skin, maintaining long-lasting moisture.

Hera's new product, Hera Youth Activating Cell Serum, which delivers daily radiant skin with pyruvate that acts directly on tired skin, will be available from April at Hera stores in department stores and duty-free shops nationwide, Amore counselors, and online at the Amorepacific Mall.

This content was produced with the assistance of AI translation services.