Hanwha Q CELLS Wins First Place at German Consumer Goods Award

[Asia Economy Reporter Hwang Yoon-joo] Hanwha Q CELLS recently took first place in the solar energy category at the "Germany Life & Living Awards 2020." This award is hosted by the German news channel n-tv and the German Institute for Service Quality (DISQ), selecting winning companies across 41 categories this year. The solar energy category evaluated 11 well-known brands based on overall satisfaction, recommendation rate, and repurchase intention, with Hanwha Q CELLS achieving the highest scores in overall satisfaction and repurchase intention, securing the top position overall.

The "Germany Life & Living Awards" is a major award reflecting the reputation index in the business-to-consumer (B2C) market, with tens of thousands of consumers participating as evaluators. Although the number of evaluation categories decreased from 53 to 41 this year, the solar energy category was newly added. This reflects the interest of German consumers?the largest solar market in Europe with new solar installations reaching 4 gigawatts (GW) in 2019?in eco-friendly energy.

This result is attributed to the quality and service of Hanwha Q CELLS, which has earned long-standing trust from consumers. Hanwha Q CELLS provides customers with excellent product quality that passes its own rigorous tests, two to three times stricter than the international standard quality criteria (IEC). As of 2018, it achieved the number one market share in the German solar module market. Based on this, Hanwha Q CELLS has been awarded the Top Brand PV by EuPD Research, a solar energy research institute, for seven consecutive years in Europe and five consecutive years in Australia, selected based on brand awareness and market penetration.

In addition, Hanwha Q CELLS is conducting sports marketing to establish itself as a familiar brand among European consumers. Since 2017, Hanwha Q CELLS has signed a sponsorship contract with RB Leipzig, a rising football team in the German Bundesliga. Through this contract, Hanwha Q CELLS is granted rights to advertise on stadium electronic billboards, cam carpets, and benches, as well as exclusive VIP seating, and the Q CELLS logo is displayed in the football game FIFA19.

Kim Hee-chul, President of Hanwha Q CELLS, stated, "This result is the outcome of Hanwha Q CELLS’ continuous research and development," adding, "Based on the Hanwha Q CELLS brand that has met the high-quality demands of German consumers, we will transform into a total energy solution company providing diverse services to consumers."

This content was produced with the assistance of AI translation services.