CJ O Shopping to Revise Customer Tier Benefits Starting April 1

[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division announced on the 31st that it will revamp benefits by customer grade starting from the 1st of next month. The strategy is to expand the target of instant discount benefits preferred by customers to broaden the loyal customer base.

First, the grade selection, which was done every three months, has been changed to monthly selection. This is to provide benefits more quickly to customers who meet the selection criteria based on the number of purchases and purchase amount. In addition, the '5% instant discount' benefit, which was previously applied only to Platinum grade customers, will be expanded to Gold grade customers (up to 15,000 KRW per month).

Exclusive shopping mall benefits for premium customers will also be further strengthened. From the 1st to the 3rd, CJ Mall will operate a 'Secret Mall' for Platinum grade customers (who purchased 10 times or more and spent over 1 million KRW in the past 6 months) and Gold grade customers (who purchased 5 times or more and spent over 500,000 KRW in the past 6 months).

At the newly operated premium customer exclusive store 'Secret Mall,' popular TV home shopping products can be purchased at a 20% discounted price every day from 12 PM, and famous luxury fashion accessory brands can be purchased at discounts of up to 42%. Also, customers who purchase over 100,000 KRW at the Secret Mall and participate in a separate event will be entered into a draw to win luxury bags, reward points, and other abundant prizes.

CJ ENM O Shopping Division plans to specialize CJ Mall into a fashion, beauty, and food specialty mall centered on female customers aged 35 to 54, focusing on TV home shopping products, starting with this membership grade revamp.

This content was produced with the assistance of AI translation services.