Interpark Launches Interactive Media Commerce Platform 'Interpark TV'

After a two-month pilot period, officially opening on the 31st... Live broadcasts twice a week every Tuesday and Thursday

[Asia Economy Reporter Kim Cheol-hyun] Interpark announced on the 31st that it will officially open its interactive mobile live broadcast service, 'Interpark TV.' After a pilot period of about two months, Interpark TV is a video commerce platform where sellers and customers can communicate in real time and shop through live broadcasts.

Customers can more smoothly resolve their questions about products through a chat window provided separately during the live broadcast, and purchase products at special prices offered only during the broadcast. Interpark plans to carefully select popular products based on sales data, seasons, and trends to meet customer needs. Additionally, sellers can directly propose broadcast items, expanding the range of product operations.

The broadcasts are hosted by professional shopping hosts, and product planners (MDs) appear together on the broadcast to provide product introductions and reviews. Interpark TV live broadcasts are held every Tuesday and Thursday at 11 a.m. and can be viewed by anyone through the Interpark integrated application.

Choi Hoon-gi, team leader of the Interpark Sales Promotion Team, said, "Interpark TV was planned to reflect consumer needs in line with the recent trend of increasing online shopping using video platforms." He added, "Interpark TV is expected to receive a higher response as it features real-time communication between consumers and sellers during product purchases, as well as professional MDs carefully selecting and introducing products."

Meanwhile, starting at 11 a.m. on the 31st, Interpark will hold a live broadcast of the 'Home Training Product Special' through Interpark TV. This special broadcast will offer various home training products at discounts of up to 44%.

This content was produced with the assistance of AI translation services.