"Reasonable Price, More Quantity" Orion's Cost-Effective Products Sales Soar Vertically

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 26th that sales of cost-effective products have grown significantly.

Recently, consumer sentiment has been spreading to find products with good quality at affordable prices or products with larger quantities at the same price. As a result, products that increased quantity to enhance cost-effectiveness, such as Market O Nature’s "Oh! Granola" and "Moist Choco Chip," are gaining popularity.

As part of the Good Packaging Project, Oh! Granola, which increased its quantity in 2019, and Moist Choco Chip, which increased its quantity by 33% in 2018, saw sales grow by 43% and 15%, respectively, in February compared to the same month last year. Especially, as more time is spent at home recently, online purchases of box units have increased to buy in bulk at lower prices and consume over a longer period. In the case of pies, sales of combo large packages containing both Choco Pie and Custard have nearly doubled.

Orion is continuously expanding its range of cost-effective products. In January, Market O Nature renewed three types of "Oh! Granola Bars," increasing the existing 30g products to 35g without changing the price, resulting in a 16.7% increase in quantity and lowering the price per gram. The popular affordable snack "Chicken Pop" also expanded consumer choices by launching a new flavor, "Cheese Sprinkled Chicken Pop," this month.

The "Fresh Cream Pie" was introduced with a size 1.5 times larger than the existing product and a lower price per gram.

An Orion official said, "As consumption has become polarized recently, demand for cost-effective products has greatly increased," adding, "In 2020, we plan to expand the 'affordable snack' lineup that is delicious and of good quality at reasonable prices."

This content was produced with the assistance of AI translation services.