Lotte Department Store Hosts '4 Major Fashion Groups Fair'

[Asia Economy Reporter Seungjin Lee] Lotte Department Store will hold a spring event called the "4 Major Fashion Groups Fair" from the 26th to the 29th at department stores nationwide, in collaboration with domestic fashion companies ‘Hansome, Samsung C&T, Baba Fashion, and Daehyun’.

This event features a total of 33 brands from the four major fashion companies: Hansome, which owns brands such as Time, Mine, Lanvin Collection, and System; Samsung C&T, with brands like Kuho, Le Beige, Joonji, and Beanpole; Baba Fashion, which has brands such as Jigott, The Izzat Collection, and Izzat Baba; and Daehyun, with brands like Mozo Espin, Duel, and Zuc.

The "4 Major Fashion Groups Fair" aims to revitalize the domestic fashion market, which has been sluggish due to the recent COVID-19 pandemic. In fact, Lotte Department Store's sales in March (from the 1st to the 22nd) showed a 37.8% decrease compared to the same period last year.

Starting with this 4 Major Fashion Groups discount event, Lotte Department Store plans to hold various events, including a spring regular sale beginning April 3rd, to restore consumer confidence and overcome the crisis.

During this event, Lotte Department Store will offer discount promotions and gift certificate giveaways for customers. Customers who purchase from the four major brands using a Lotte Card during the event period will receive a 5-10% discount. Additionally, gift certificates worth up to 500,000 KRW will be given depending on the purchase amount.

Furthermore, each fashion company will offer additional promotions such as "Double Mileage Benefits" and 20% discount offers.

Meanwhile, for customers who prefer untact (contactless) shopping, brands such as Calvin Klein, DKNY, Tommy Hilfiger, Jigott, and The Izzat Collection will be available both on Lotte Department Store’s premium mall online platform and offline stores, allowing customers to enjoy the same benefits online as offline.

Nam Jong-seok, head of the Women’s Fashion Team at Lotte Department Store, said, “Although the spring season has begun, we prepared this event to provide customers who hesitated to purchase new products with abundant shopping benefits,” adding, “We will strive to offer customers the joy of shopping and to activate sales of new products for our partners.”

This content was produced with the assistance of AI translation services.