[Spring, I Want to Go Out] Dongwon Tuna Leads with 'Pengsoo', Continues Targeting 2030 Millennial Generation

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B is actively communicating with the millennial generation in their 20s and 30s by giving Dongwon Tuna a young and trendy image.

Recently, Dongwon F&B released a new commercial featuring popular star Pengsoo and girl group Apink’s Son Na-eun as models, showcasing Dongwon Tuna recipes. In the commercial, Pengsoo and Son Na-eun perform an exciting song and choreography to the repetitive "Open the can! Open the can now!" Dongwon Tuna song.

This commercial was created to introduce various easy-to-make tuna recipes for millennials who mainly eat alone ("honbap"). Against a yellow background symbolizing Dongwon Tuna, various tuna recipes such as tuna mayo rice bowl, tuna omelet rice, and tuna rolled omelet appear.

The collaboration between the national representative tuna can brand Dongwon Tuna and Pengsoo, famous as a tuna enthusiast, became a hot topic from the start. Dongwon F&B recently launched 15 types of "Pengsoo Tuna" through collaboration with Pengsoo, generating a strong response, and plans to communicate even more actively with the millennial generation in their 20s and 30s through this new commercial.

This content was produced with the assistance of AI translation services.