LG Household & Health Care Care Zone, New Model Kim Donghee and Peach Campaign

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 23rd that actor Kim Dong-hee has been selected as the new advertising model for Carezone, a derma-cosmetic brand that provides customized solutions.

Kim Dong-hee is receiving much love for his nuanced and multi-dimensional portrayal of Jang Geun-soo in JTBC's Friday-Saturday drama "Itaewon Class."

Carezone plans to leverage Kim Dong-hee's charming "puppy-like" image to promote its trouble and exfoliation care products, the "Acure One-Shot Exfoliating Toner Pad" and the "Deep Clean Gentle Peeling Gel."

These two products address skin concerns caused by skin irritation from seasonal temperature changes and frequent mask-wearing, helping to create smooth, clear peach-like skin. They are affectionately nicknamed the "Peach Toner Pad" and "Peach Peeling Gel."

On Olive Young's online mall, an event is currently underway where customers who purchase the newly released special edition products will receive a Kim Dong-hee photo card on a first-come, first-served basis.

A Carezone marketing representative said, "Kim Dong-hee, with his pure and friendly charm, is the most suitable character to convey the story of Carezone, a gentle derma-cosmetic brand," adding, "We plan to promote this exfoliation care special edition product, prepared to solve skin concerns caused by various external factors ahead of the new school term, through videos and various promotions."

This content was produced with the assistance of AI translation services.