‘Deokhwa’ Trocheese, Please... Burger King Reveals Behind-the-Scenes Shots of Commercial Filming View original image


[Asia Economy Reporter Lee Seon-ae] Burger King has released behind-the-scenes photos of actor Lee Deok-hwa, the advertising model for The Quattro Cheese.


In the behind-the-scenes shots released on the 13th, Lee Deok-hwa captivates attention with a variety of expressions, ranging from a charismatic serious look against a dark background to a humorous gaze at the new product, The Quattro Cheese, showcasing his rich expressiveness. Additionally, his unwavering demeanor during the long shoot and his monitoring of the screen reveal the professional side of this veteran actor.


At the filming site, Lee Deok-hwa actively engaged in the commercial shoot by delivering various variations of the same lines and freely ad-libbing, creating a joyful and harmonious atmosphere on set. In particular, his signature catchphrases such as "Please" were used appropriately during the shoot, causing continuous laughter and applause among the staff with every line.



The TV and digital commercials for The Quattro Cheese, released last month, have attracted attention among consumers by featuring the deep voice of actor Lee Deok-hwa, who has a strong presence with just his voice, set against a noir film-like atmosphere. The wordplay linking the new menu name to actor Lee Deok-hwa has become a hot topic. Thanks to the phrase "Deok-hwa, Dequa, The Quattro Cheese," the product name quickly sticks in the mind, earning praise for its perfect harmony.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing