Lotte Confectionery Launches ‘Mok Candy Saenggangwon’ Containing Ginger Good for Throat

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery announced on the 11th that it has launched a new product, ‘Mok Candy Saenggangwon’.

‘Mok Candy Saenggangwon’ uses concentrated ginger extract, which is good for the throat, along with quince, herb extracts, and balloon flower root concentrate. This product is characterized by a rich ginger aroma that spreads throughout the mouth as soon as it is placed inside. Traditionally, ginger has a warming property that helps maintain body temperature and blood circulation, and is beneficial for colds, coughs, and phlegm, making it widely used in teas and cooking ingredients. This aligns well with the throat protection concept of the throat candy.

Last year, Lotte Confectionery released ‘Mok Candy Tension Up’ with a carbonated drink flavor and ‘Mok Candy Alpha’ containing balloon flower root and red ginseng ingredients. With the introduction of ‘Mok Candy Saenggangwon,’ the company has expanded consumer choices. Lotte Confectionery expects that the release of throat candies with various concepts will receive great responses from ‘Mok Candy’ enthusiasts.

Meanwhile, ‘Mok Candy’ is a representative domestic candy first introduced in 1988, using ingredients known to be good for the throat such as quince, balloon flower root, herbs, and mint, and has steadily built consumer trust for over 30 years. The peak season for ‘Mok Candy’ is from February to March, during the changing seasons and yellow dust period, but recently, with the increase in fine dust, its popularity has risen regardless of specific seasons. Especially recently, due to the impact of the novel coronavirus infection (COVID-19) and the normalization of mask-wearing, consumers seeking relief for throats made uncomfortable by masks have increased, resulting in sales growth of about 10% compared to the previous year last month.

This content was produced with the assistance of AI translation services.