McDonald's Adds New 'Shunion Burger' to Shrimp Burger Lineup

[Asia Economy Reporter Choi Saeng-hye] McDonald's announced on the 11th that it has launched a new product, the 'Shunion Burger,' which captures the chewy texture and flavor of whole shrimp, and is strengthening its shrimp burger lineup with three types: Shunion, Shubi, and Shushu burgers.

McDonald's focuses on improving the taste and quality of popular menu items and actively reflects customer feedback in new product launches by listening to and analyzing customer opinions. They conduct consumer surveys with more than 3,000 customers every month, and through various channels such as focus group interviews (FGI), customer feedback, and social media analysis, they found that customers are as interested in shrimp burgers as they are in chicken burgers, and prefer the chewy texture of shrimp. McDonald's Shushu and Shubi burgers received a warm response, selling 3 million units within a month of their initial release. Originally limited-time offerings, they became permanent menu items due to their high popularity among customers.

The Shunion Burger features a shrimp patty that allows you to fully enjoy the savory and slightly salty taste of plump shrimp meat, combined with crispy onions that add a unique sweetness. It boasts a perfect harmony of flavors. When eaten, you can feel the chewy texture of whole shrimp meat, complemented by crispy onions, making it ideal for customers who enjoy a crunchy bite and want to try a special shrimp burger unlike any other. The Shunion Burger will be available nationwide at McDonald's restaurants, McDrive, and McDelivery starting from the 26th, priced at 4,700 KRW for the single item and 5,900 KRW for the set.

Meanwhile, in line with the global McDonald's strategy to provide popular burgers fresher, tastier, and faster, McDonald's Korea plans to sell signature burger menu items until the 25th.

This content was produced with the assistance of AI translation services.