KB Kookmin Bank's Comprehensive Real Estate Platform 'LiveOn' Surpasses 2 Million Cumulative Downloads

[Asia Economy Reporter Kangwook Cho] KB Kookmin Bank announced on the 10th that the cumulative number of downloads of its comprehensive real estate platform 'KB Real Estate Live On' has surpassed 2 million.

Live On is the first real estate finance application (app) launched by a bank. It is a service that combines real estate information and finance, allowing users to search listings, check market prices, and view loan limits all at once.

It is an open real estate platform model that provides customized information to customers considering buying a home and supports free listing registration for member brokerage offices struggling with promotion.

Live On, which was first introduced in May 2017, recorded 1 million downloads within 1 year and 5 months of its launch. In January last year, a major overhaul was carried out, including improvements to UX/UI and the addition of real estate information content. Since then, the number of users has steadily increased, surpassing 2 million downloads on the 5th of this month.

Live On's strength lies in providing real estate prices and statistics accumulated over a long period by KB Kookmin Bank. Since 1986, during the era of Housing Bank, the bank has been announcing monthly apartment price trends. From July 2003, it began announcing weekly apartment price trends. KB prices are surveyed and announced based on about 21,000 complexes through cooperation with over 14,000 brokerage offices nationwide.

General users can also check KB prices, which are used as collateral loan standards by financial institutions and as indicators of the real estate market, on the KB Real Estate Live On app.

Based on maps, users can easily search for listings that meet their desired conditions. Users can enter their areas of interest or move locations on the map to view listings and prices simultaneously. By setting filters such as listing type, transaction type, subway, schools, parks, and convenience facilities, users can quickly and easily find the desired complexes and listings.

Personalized real estate services are also provided. After logging in and entering simple information, users can get an overview of their real estate status, including their subscription score and their home's market price. By setting notifications, users can receive information on listings, prices, complexes, and sales that meet their desired conditions.

As a real estate finance platform launched by a commercial bank, its financial services also stand out. Customers who search listings on the app can check loan limits and interest rates. They can estimate monthly payments, loan amounts suitable for their income level, and appropriate repayment principal and interest relative to their income. Complex real estate-related taxes such as capital gains tax and comprehensive real estate tax can be easily calculated using the real estate tax calculator.

It also offers differentiated real estate information content, from the latest real estate news to content utilizing KB prices and statistics, and columns by real estate experts. On the 'Live On TV' YouTube channel, users can find valuable information videos not only for real estate beginners but also for customers preparing to buy a home.

A KB Kookmin Bank official said, "By combining real estate information and finance into one platform, we have gained the choice of 2 million customers. Going forward, we will cooperate with related industries such as the Korea Association of Realtors and proptech companies as an open real estate platform that anyone can easily use, and we will discover differentiated content and services to enhance user convenience."

This content was produced with the assistance of AI translation services.