Sulwhasoo, New Entry into Sephora US "Accelerating North America Expansion"

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury brand Sulwhasoo is accelerating its entry into the North American market by newly launching in major Sephora stores and Sephora.com in key U.S. cities.

The United States is currently the world's largest beauty market, and Sulwhasoo first entered the U.S. market in 2010. Based on its brand identity that combines rare Asian ingredients with skin science technology, it has been targeting the North American market and is already available in premium department stores in major North American cities including New York.

Sephora operates over 460 stores across the United States. Through this new entry into Sephora in the U.S., Sulwhasoo plans to participate in the growth of the luxury skincare market centered on the millennial generation and the spread of wellness beauty trends. In January of this year, Sulwhasoo launched 16 products on Sephora.com, achieving early sell-outs of best-selling items such as the Trial Kit, Gentle Cleansing Oil, and Firming Cream.

Starting this month, Sulwhasoo has officially entered 31 Sephora stores in major U.S. cities including New York, LA, and San Francisco, showcasing over 20 products centered on its signature product, the First Care Activating Serum, to more American customers.

Going forward, Sulwhasoo plans to continue efforts to effectively deliver its differentiated brand and products in the U.S. luxury skincare market, including through Sephora. Along with the First Care Activating Serum, it will also introduce various products that align with wellness beauty trends and incorporate traditional Korean colors.

This content was produced with the assistance of AI translation services.