"Afraid of COVID-19" Bread Also Sees 'Untact' Consumption Spread... Tous Les Jours O2O Sales Surge

[Asia Economy Reporter Choi Saeng-hye] As the spread of the novel coronavirus infection (COVID-19) has led to the gradual expansion of 'untact (a consumption pattern where consumers and employees do not need to meet) consumption,' the way people purchase bread is also changing. With the widening range of customers using O2O (online-based offline services) such as online shopping and delivery services, bakeries have seen an increase in demand for delivery services.

CJ Foodville Tous Les Jours announced on the 9th that its delivery service sales surged more than sixfold compared to the previous month. This figure is more than ten times higher than when the delivery service was first launched in September last year.

As school openings were postponed and telecommuting expanded, the time spent at home increased, leading to a balanced rise in sales across various product categories such as meal breads and snack desserts. Among meal breads, sales of ‘Saengsaeng Fresh Cream Bread’ saw the largest increase, followed by popular sandwiches like the ‘Egg Shrimp Sandwich’ and ‘BELT Sandwich.’ For desserts, ‘Real Brownie’ and ‘Cheese Brownie’ firmly hold the top spots. The steady seller ‘Fresh Cream Cake’ recently started delivery service due to many customer requests, making it the best-selling cake in delivery.

Tous Les Jours officially began its delivery service last September in partnership with the delivery app Yogiyo. Thanks to the advantage of being able to conveniently enjoy bread regardless of time and place, demand for delivery services has steadily increased. To enhance customer convenience, the service has been expanded since last month by also joining Baedal Minjok.

A Tous Les Jours representative said, “Customer satisfaction with non-face-to-face services that allow easy ordering, payment, and pickup without visiting the store is very high, so demand continues to grow,” adding, “We will continue to expand service channels and delivery-exclusive products to make it even more convenient for customers to use.”

This content was produced with the assistance of AI translation services.