'Endangered Animal Photo Exhibition' Viewed on Samsung Lifestyle TV
[Asia Economy Reporter Kim Hyewon] Samsung Electronics announced on the 8th that it will hold the 'Photo Ark' photo exhibition in Istanbul, Turkey, in collaboration with the documentary magazine National Geographic.
Photo Ark is an event held by National Geographic in major cities around the world to convey the message of 'protecting endangered animals.' It consists of works photographed over more than 10 years by American photographer Joel Sartore.
This Istanbul photo exhibition will be held until April 15. Samsung Electronics plans to vividly present various endangered animals to visitors through its lifestyle TVs, The Frame and The Serif.
The Frame is a new concept TV that displays artworks or photos like a frame when not watching TV, and The Serif is described as a TV optimized for interior space.
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Kim Daehyun, Executive Director of Samsung Electronics Turkey, said, "We are pleased to participate in National Geographic's endangered animal protection activities through Samsung lifestyle TVs," adding, "We will continue to strive to share human values by linking with various cultural contents."
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