Public Home Shopping Ends Mask Sales
A Total of 28 Broadcasts and 2 Million Units Sold
[Asia Economy Reporter Kim Cheol-hyun] Gongyoung Home Shopping announced on the 6th that it has ended mask sales as of the broadcast on the 5th. A total of 2 million masks were sold over 28 broadcasts, exhausting all secured inventory.
Gongyoung Shopping sold masks based on five principles aimed at stabilizing mask supply: ▲no profit margin for price stability ▲orders via counselors and ARS automated phone system for all age groups ▲no disclosure of broadcast times to prevent concentration ▲daily broadcasts immediately upon stock arrival ▲employees prohibited from purchasing to fulfill public institution responsibilities. Additionally, purchases were limited to one set per household, and customers who bought within 5 days were not allowed to reorder, to ensure fair distribution of masks.
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As a result, more than one-third of mask buyers were seniors aged 50 and above. The purchase ratio by age group was 38% in their 40s, 22% in their 50s, and 11% aged 60 and above. Gongyoung Shopping started broadcasting hand sanitizers on February 17 and masks on February 19, selling a total of 2 million masks and about 110,000 hand sanitizers and disinfectants by March 5. Having sold all secured inventory, Gongyoung Shopping has now withdrawn from the official mask sales channels.
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