Martial Arts, Untact Marketing Support for Export Companies Affected by COVID-19

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) has stepped up to support the trade industry, which is facing difficulties in exports due to the cancellation of buyer exhibitions, delegations, consultation meetings, and visits to Korea amid the spread of COVID-19.

On the 3rd, KITA announced that it will implement the "Export Company Marketing Capability Reorganization Support Project" to support the trade industry's untact marketing in response to the expansion of untact consumption trends minimizing human contact and the spread of COVID-19.

The new support project adds ▲production of detailed foreign language product catalogs and videos ▲customized photography of key products ▲package design projects to the existing support for producing company introduction foreign language catalogs.

The project will be piloted for 150 member companies of the association, with plans to expand the support target later. Applications can be submitted to each regional headquarters of KITA by the 6th.

Among the support projects, the company introduction foreign language catalog production support project provides a draft in PowerPoint (PPT) format, allowing companies to directly modify it free of charge, with companies only bearing printing costs. The detailed foreign language product catalog and video production package is a support project that produces a PPT-type foreign language catalog draft focused on product descriptions along with a short video of about 1 to 2 minutes.

The customized photography of key products matches professional photographers to shoot high-quality styled photos according to the product concept. One to two A-grade photos per product are provided, and up to three products can be photographed free of charge. The package design project also creates label or box designs matching the product concept. Labels are free, but boxes require a self-payment of 50,000 KRW.

Park Cheon-il, Head of Member Support at KITA, said, "This project was prepared so that the trade industry can take the difficult period of direct overseas marketing such as exhibitions and delegations caused by the COVID-19 crisis as an opportunity to reorganize marketing capabilities," adding, "Once the COVID-19 situation settles, we will further expand untact marketing support to continue this project as a practical help to member companies."

This content was produced with the assistance of AI translation services.