Stella Artois Launches 'Life Artois Gift Pack'
[Asia Economy Reporter Lee Seon-ae]Belgian premium beer ‘Stella Artois’ announced on the 26th that it will launch a limited edition package called ‘Life Artois Gift Pack’ containing a special message.
This gift pack features a box package with Stella Artois’ new campaign message, ‘Every moment together, Life Artois,’ along with illustrations. The illustration on the front of the package catches the eye with its modern and sophisticated visual.
Stella Artois’ ‘Life Artois Gift Pack’ consists of six 500ml cans, one dedicated chalice glass, and one Life Artois illustration postcard (one randomly included from three image card types). It will be available for purchase nationwide at E-Mart and Lotte Mart from the 1st of next month at around 10,000 KRW.
A Stella Artois brand representative said, “For Stella Artois, ‘Life Artois’ means every moment spent with precious people,” adding, “We hope you enjoy March, a month with many special times to spend with loved ones such as the upcoming White Day, even more specially with this Life Artois Gift Pack.”
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Meanwhile, Stella Artois is Belgium’s number one beer sold in 95 countries worldwide and one of the world’s top four beers. It is a Belgian pilsner-style lager with a long tradition that differentiates it from other European lagers. Stella Artois insists on using only Czech noble ‘Saaz hops’ for the highest quality, and its pleasantly bitter taste and refreshing finish create a fantastic harmony with any dish.
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