Shake Shack Opens 'Yongsan I'Park Mall Branch'

[Asia Economy Reporter Lee Seon-ae] SPC Group will open the 12th Shake Shack store on the 22nd at ‘HDC I'Park Mall’ located in Yongsan.

The 12th Shake Shack store is located on the first floor of the complex shopping mall ‘HDC I'Park Mall,’ where visitors can enjoy shopping, dining, and cultural activities simultaneously, with an area of 421.8㎡ and 182 seats.

‘Shake Shack Yongsan I'Park Mall’ was designed with the concept of a ‘Game Park,’ considering the park-themed spatial characteristics and the regional characteristics where an electronics market used to be located. In collaboration with the creative video studio ‘2Grey,’ the store emphasizes a lively atmosphere with the artwork ‘Shake Shack Parade,’ depicting people from around the world marching from Shake Shack’s ‘New York 1st store’ to the ‘Yongsan I'Park Mall store.’

In addition to existing menu items such as ShackBurger, Shack Stack, and SmokeShack, the ‘Yongsan I'Park Mall store’ offers signature menu items including ‘I-Poppin,’ a concrete (ice dessert) made with caramel sauce infused with Korean representative ingredient doenjang, sweet caramel popcorn, and savory peanuts.

On the Happy Point application, until March 31, customers can download a ‘limited edition phone strap exchange coupon’ usable only at the ‘Yongsan I'Park Mall store’ until March 1. First-time visitors to the ‘Yongsan I'Park Mall store’ will receive a ‘Shake Shack Special Kit’ consisting of Shack Block, Shack Hat, Shack Magnet, pen, coloring book, and Shack Travel Connector. Additionally, the first 200 customers visiting the ‘Yongsan I'Park Mall store’ during the first three days from the opening will receive Shake Shack sunglasses.

A Shake Shack representative said, “We will actively promote Shake Shack’s taste and hospitality culture at Yongsan I'Park Mall, which is frequently visited by KTX passengers, shoppers, and tourists.”

This content was produced with the assistance of AI translation services.