'B-Class Sensibility Valentine’s Day' 11st, Ottogi Sell 'Ppusyeo-ui Trap' Package

[Asia Economy Reporter Minyoung Cha] ‘Commerce portal’ 11st will exclusively sell the limited edition ‘Ppusyeo’s Trap’ package, co-planned with Ottogi, starting from the 13th ahead of Valentine’s Day.

The Ppusyeo’s Trap package consists of Ottogi’s new products: ‘Ppusyeotang Choco Flavor’ (3 pieces), ‘Ppusyeotang Plain, Caramel, Spicy Seasoned Kitchen’ (1 piece each), and ‘Ppusyeoppyeo Bulgogi Flavor, Tteokbokki Flavor’ (2 pieces each). The Ppusyeotang Choco Flavor reflects the sweet and salty trend by coating the savory combination of puffed rice and ramen with chocolate.

The Ppusyeo’s Trap package is delivered in a specially designed paper box with B-grade humor code matching the concept of ‘Couple Ppusyeo.’ It also includes one Ppusyeo’s Trap notebook and one postcard. The price is 9,900 won.

Kim Sanggu, MD of the New Product Planning Team at 11st, said, “We have reinvented the still-popular chocolate snack for Valentine’s Day into a package for singles in collaboration with Ottogi,” adding, “We expect customer responses with this fun package and goods infused with the B-grade sensibility favored by the younger generation.”

This content was produced with the assistance of AI translation services.