"Kids Enjoying Sports"... Nepa Kids Spring Season Photoshoot Released

[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA Kids released a pictorial on the 13th that expresses the fresh feeling of spring by showing children freed from electronic devices, playing outdoors with friends, and enjoying sports.

The pictorial features Awesome Ha-eun (Na Ha-eun), who is an exclusive model for NEPA Kids. Released for the spring season, this pictorial incorporates the NEPA Kids brand slogan, "Freely as a Child," into current social issues. It was planned to raise awareness and concern about children's increasing dependence on electronic devices, which leads to a lack of social skills and health worries.

Under the concept of "Unplugged Spring," the pictorial captures children liberated from electronic devices, freely and actively running and playing with friends, physically interacting with one another.

Targeting the upcoming Tokyo Olympics this summer, the active looks enjoying various sports were coordinated using new training sets.

The looks featuring windproof jackets, perfect for children's outdoor activities during the spring season with significant temperature differences between day and night, were styled to evoke the feeling of children visiting a forest.

Jung Dong-hyuk, Executive Director of NEPA Marketing Headquarters, stated, "NEPA Kids believes that it is essential for children to play joyfully as children and to release creative energy through that, which is a crucial element for a child's growth. We included that message in this pictorial as well."

This content was produced with the assistance of AI translation services.