Hana Life and Bomap Join Hands to Develop Digital-Only Insurance Products
Hana Life announced on the 11th that it has signed a memorandum of understanding with Bomap to innovate digital platforms and will launch digitally specialized insurance.
View original image[Asia Economy Reporter Oh Hyung-gil] Hana Life announced on the 11th that it has signed a memorandum of understanding with Bomap to innovate digital platforms and will launch digital specialized insurance products.
The two companies plan to release digital-only insurance products and platform-exclusive insurance products for Bomap partner businesses to develop new products.
They will also jointly plan promotions and marketing to share digital marketing capabilities and expand sales synergy, and discuss an 'Open Application Programming Interface (Open API)' business model and data strategy specialized for digital insurance.
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Joo Jae-jung, CEO of Hana Life, stated, "Through Hana Life's differentiated products and services and Bomap's advanced platform and data strategy, we expect growth for both companies as well as to offer new value and experiences to customers."
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