Aegis Asset Management Releases Report on 'Digitalization of Retail Spaces'

[Asia Economy Reporter Ji-hwan Park] Aegis Asset Management Research Center announced a report on the digitalization of retail spaces on the 10th.

The report presented cases of adopting various digital technologies, such as analyzing visitor and foot traffic data, to utilize in sales and operations for the survival of the offline retail market.

According to the report, overseas retail companies are increasingly adopting artificial intelligence (AI) systems and traffic sensors. Sensors and AI cameras are installed in offline stores to collect and analyze customer information. Based on the results derived, the report described quantitative and efficiency-enhancing offline store operation strategies used for marketing strategy development, tenant relocation, redistribution of leased areas, and changes in rent calculation methods.

As actual examples of offline stores integrating such digital technologies, the report cited Funan Mall in Singapore and Herning Center Shopping Mall in Denmark. Funan Mall, which opened last summer, operates an integrated online and offline system through a Click-and-Collect service.

It has an internal automation system where robots installed in a 24-hour parking lot deliver products ordered online to buyers. It is described as a shopping mall that not only facilitates the purchase of products and services, such as a women's clothing store applying the latest augmented reality (AR) technology to its showcase, but also provides customers with differentiated experiences to foster understanding and interest in the brand.

Additionally, the report analyzed future retail mall operation strategies, including rent calculation methods based on accurate counting of foot traffic rather than traditional fixed-term and sales-linked rent calculation methods.

This content was produced with the assistance of AI translation services.