Daewoo E&C 'Prugio', IF Design Award 2020 Main Prize

[Asia Economy Reporter Yoo In-ho]

Daewoo E&C's apartment brand Prugio won the grand prize at the 'IF Design Award 2020' held in Hamburg, Germany.

The IF Design Award, which began in 1953, is the most prestigious award in the design field and is regarded as one of the world's top three design awards alongside Germany's Red Dot and the USA's IDEA.

At this year's IF Design Award 2020, 7,298 entries from 56 countries worldwide competed. The winners were decided through the evaluation of 78 world-renowned design experts invited from over 20 countries. Awards were given in a total of seven categories: Product, Communication, Packaging, Service Design, Architecture and Interior, and Professional Concept.

Prugio was honored as a WINNER in the Communication category. In March last year, Prugio redefined its brand philosophy as 'Natural Nobility,' emphasizing the inherent nobility, through a brand renewal, adding a sophisticated and luxurious image to its existing eco-friendly image. It is evaluated that not only the BI (Brand Identity) changed but also comprehensive innovations were made in the apartment exterior, landscaping, and community facilities.

A Daewoo E&C official said, "Following last year's Good Design Award, the most prestigious award in Korea, the Prugio brand has been recognized for its outstanding design capabilities at the world's most prestigious IF Design Award as well," adding, "This proves that Prugio's brand identity resonates on the international stage."

This content was produced with the assistance of AI translation services.