Welcome Savings Bank's 'Welbang Lotto' Event... Surge in New Account Openings
[Asia Economy Reporter Kim Min-young] Welcome Savings Bank's mobile financial service Welcome Digital Bank application (app) has surpassed 1 million subscribers, and the ongoing 'Welbang Lotto' event celebrating this milestone is being held successfully.
Welcome Savings Bank announced on the 10th that the number of newly opened installment savings accounts during the event, which started on the 28th of last month, exceeded 10,000 accounts in just six days.
The Welbang Lotto event, held since the 28th of last month to celebrate 1 million downloads of the Welbang app, offers a total prize of 20.2 million KRW.
It is conducted in the same manner as the 'Lotto' operated by the Lottery Commission, with the first prize winner receiving 10 million KRW.
The savings bank analyzed that the success of this event was likely due to many of the installment savings products sold through the Welbang app offering interest rates exceeding 4% per annum, attracting consumer attention.
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A representative from Welcome Savings Bank said, "We will continue to earn customers' trust based on the high interest rates provided by savings banks, while also striving to offer enjoyable experiences through fun marketing."
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