[Exclusive] "Even Bread... Dining Prices Fluctuate"… Tous Les Jours Raises Some Products by an Average of 8%

[Asia Economy Reporter Lee Seon-ae] As prices of ice cream, hamburgers, and coffee have risen since the new year, causing fluctuations in dining-out costs, bread has also joined the price hike trend. Tous Les Jours, a bakery brand operated by CJ Foodville, has implemented price increases on some items such as bread and cakes for the first time in a year.

According to CJ Foodville on the 10th, Tous Les Jours raised prices on some products by an average of 8% starting from the 8th. A CJ Foodville official explained, "Due to a global price surge of over 25% on major raw materials, we made this unavoidable price increase decision after thorough discussions with the franchisee council," adding, "To minimize the burden on customers, the increase was limited to a minimal range on only a few items, and the timing of the increase was postponed until after the Lunar New Year." Raw material cost increases were driven by rising raw milk prices, African Swine Fever (ASF), and droughts in Europe and the United States. The official further stated, "To coexist with franchisees, some labor costs will be borne by the headquarters," emphasizing, "We will continuously improve taste and service to enhance customer satisfaction and achieve 'co-prosperity' with our franchisees."

The price of Soboro bread rose from 1,300 won to 1,400 won, Daily Milk Bread from 2,500 won to 2,600 won, and Chewy Glutinous Rice Donuts from 1,300 won to 1,400 won, each increasing by 100 won. Some products saw increases of up to 400 won. The rate of increase for cakes is higher than that for bread products.

Meanwhile, CJ Foodville raised prices on about 90 products including bread and cakes by approximately 7% in January last year.

This content was produced with the assistance of AI translation services.