LS Group Sponsors Vietnam Professional Football First Division League... Strengthening Local Business

Promotion of Brands through Uniforms and Tickets of 14 Teams

LS Co., Ltd. Vice President An Won-hyung (left) and VPF Chairman Tran Anh Thu (right) held a sponsorship contract signing ceremony for the 'LS V1 League' on the 6th (local time) at the InterContinental Landmark 72 Hotel in Hanoi, Vietnam, and are answering reporters' questions.

[Asia Economy Reporter Dongwoo Lee] LS Group announced on the 7th that it will officially sponsor the first division professional football league organized by the Vietnam Professional Football Federation.

On the previous day (local time), LS Group held a sponsorship contract signing ceremony for the Vietnam professional football first division league at the InterContinental Landmark72 Hotel in Hanoi, Vietnam. About 200 people attended, including Nam Gi-won, Vice President of LS Industrial Systems, Ahn Won-hyung, Vice President of LS Corporation, local branch heads of LS, Vuong Viet Tang, Director of the Sports Department of the Ministry of Culture, Sports and Tourism of Vietnam, Tran Quoc Tuan, Vice President of the Football Association, Tran Anh Tu, President of the Professional Football Federation, and local media.

The official name of this year's Vietnam professional football league is ‘LS V. League 1-2020’, scheduled to open on the 22nd. Until October, 14 clubs will each play 13 matches, totaling 182 league games. During this period, LS plans to promote its brand through uniforms, tickets, stadium A-boards, banners of the 14 clubs nationwide in Vietnam, as well as TV advertisements.

LS Group aims to enhance LS brand awareness and accelerate business growth of its major affiliates through sponsorship of professional football, the most popular sport in Vietnam.

In fact, since Coach Park Hang-seo took charge of the national team, Vietnam has achieved its best international tournament results in history, including winning the Southeast Asian Games for the first time in 60 years, runner-up in the AFC U-23 Championship, and reaching the semifinals of the Asian Games. Accordingly, the Vietnam professional football league enjoys unprecedented popularity with an average attendance of about 8,050 and TV ratings of 0.7~1.0% per game (approximately 970,000 viewers).

LS Group entered Vietnam in 1996 and has continuously expanded investments to contribute to Vietnam's industrial development, operating local subsidiaries such as LS Cable & System, LS Industrial Systems, LS Mtron, and LS Metal in Hanoi, Haiphong, and Dong Nai. According to the group, the sales of LS Cable & System, LS Industrial Systems, and LS Mtron's local subsidiaries in Vietnam amounted to about 800 million USD in 2019, with a target of reaching 1 billion USD this year.

Ahn Won-hyung, Vice President of LS Corporation, said, “Vietnam is a key country where major LS Group affiliates such as LS Cable & System, LS Industrial Systems, and LS Mtron are expanding into Southeast Asia and global markets. Through this league sponsorship, we will contribute to the expansion of the base of Vietnam professional football and enhance the brand image as the number one electrical and power solution company loved by the Vietnamese people.”

This content was produced with the assistance of AI translation services.